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Facebook Timeline’s Green Marketing Opportunities
Over the past few years, we have seen the web transform from a medium that facilitates information exchange to one that enables social connections and conversation. Arguably, the recent launch of...
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Can Flash Mobs Engage Consumers on Green?
Recently, National Grid launched a surprise dance performance in a Saugus, MA mall as part of its ‘Tap into Savings’ campaign. In many ways, this performance resembled a flash mob, with dancers...
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Three Lessons for Fulfilling on a Green Brand Promise
When it comes to the environment, consumer behavior can be inconsistent or even a bit hypocritical. Two-car families will buy a hybrid and a gas guzzling SUV. Parents will teach their kids to turn...
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How to Grow Consumer Attachment to Green Brands
Marketers work hard to create an emotional link between consumers and the brands those marketers promote. But that kind of attachment is not easily won and must be nurtured over time. Experts say one...
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Reframing Ancestral Traits To Be Green
Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time. Such behaviors provide individual benefit, yet the collective impact of such actions can be...
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Climate Change Turns Personal: Why Brands Must Adapt
Until recently, climate change remained an abstract concept to most Americans — something that may have long-term consequences for the planet, but moving too slowly be a significant concern in their...
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How Mobile Apps Keep Shoppers’ Footprint Local
Today, many are touting the benefits of buying locally produced products because — all else being equal — these products have less of an environmental footprint because they travel shorter distances to...
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Pinterest Emerging as Promising Platform for Green Marketers
Over the past 12 months, Pinterest has witnessed explosive growth. The site has topped 23 million unique visitors and average site visit time is nearly 100 minutes per month, making it one of the...
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Growing Business Opportunities in Home Lighting, Heating
A ban on incandescent light bulbs took effect in the European Union last month, making more efficient lighting technologies — including compact fluorescent lightbulbs (CFLs) and light emitting diodes...
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What Green Businesses Can Learn from Obama’s Campaign
Although President Barack Obama ran a successful campaign and won a decisive electoral-college victory, the margin in key battleground states was slight. Indeed, a shift of 407,000 votes across four of...
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Distributed Generation Can Fuel Local Economic Growth
“Buy Local” marketing campaigns have long been a popular – and effective – way to spur economic growth within local communities. Such programs redirect consumer spending to independent businesses...
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Transforming the Climate Conversation Through Social Video
Originally published on Greenbiz, June 5, 2014 Over the last two decades, non-profit organizations have tried to influence U.S. consumer belief in anthropogenic, or human-driven, climate change. During...
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Innovative Black Carbon Certificates Fuel Traditional Cookstove Replacement
Recently, the Gold Standard Foundation, a leading standards organization for climate mitigation projects, launched a first-of-its-kind program to certify the reduction in black carbon emissions when...
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Why we should shift to local climate metrics
The world recently surpassed an increase in average global temperatures of 1 degree Celsius (1.8 degrees Fahrenheit) as compared to pre-industrial times. This was a significant milestone, as it marked...
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Can Hollywood save us from climate catastrophe?
By taking on the link between football and brain injuries, the recently released movie “Concussion” reminds us of the potential for Hollywood to shape attitudes and beliefs about controversial topics...
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Why physicians are on the front lines of climate change care
In today’s polarized society, Americans trust few sources for information on climate change. One trusted source is physicians. In fact, according to a joint study (PDF) conducted by the Yale Project on...
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For the tourism industry, there’s no vacation from climate change
Vacations are supposed to be spent in paradise — on sun-kissed beaches with palm trees gently swaying overhead and clear blue waters that extend to the horizon. This is a narrative (PDF) that many...
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Outdoor recreation can’t beat the heat of climate change
In Montana and similar big-sky places across the U.S., outdoor recreation is core both to the local economy and a way of life. Climate change is beginning to undermine this as it alters the natural...
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How to be a trusted messenger on climate change
A recent study indicates that only 40 percent of Americans believe that they will be harmed personally by climate change. Instead, most of us view climate change as a phenomenon that will affect people...
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Why Even the God-Fearing Should Believe It’s Up to Us to Halt Climate Change
God’s creation is on the brink of destruction, potentially at biblical proportions. Scientists say we have as little as three years to stabilize the climate or risk environmental catastrophe. Others...
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